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Q/A - How do mature product PMs keep satisfying users?
Wonder how PMs of Uber, Swiggy work? Here's how!
Aneesha S
June 30, 2024 • Est. Reading Time: 5 minutes
🔥Week’s Question🔥
Even with a seemingly satisfied user base, how do product managers at mature products like Uber and Swiggy further enhance them?
Answered by: Aneesha S
You know a product is fantastic when it becomes a verb (think "Ubering" or "Swiggying"). A massive user base, rave reviews, and seemingly satisfied customers exist.
So why wouldn't the PMs sit back and enjoy the success, right? 😁
Gif by Sentosa on Giphy
Well, sadly no that’s wrong 🤯. The tech world is fast changing. And complacency is only an enemy of progress.
Even for established giants like Uber and Swiggy, the question remains: how do you keep innovating and stay ahead of the curve when their users seem perfectly happy?
Let’s get started!
How Uber, Swiggy, and Co. Innovate for Satisfied Users 😃
Product Managers (PMs) strategic thinkers act as the bridge between users and the product itself.
Here's how they work:
Just because users aren't complaining doesn't mean there isn't room for improvement! PMs delve deep, analyzing user behavior and conducting surveys to identify hidden needs and frustrations.
Maybe Uber riders crave in-car entertainment options, or perhaps Swiggy users would love personalized meal recommendations.
Embrace Data 📈
In today's data-driven world, PMs are masters of deciphering usage patterns and trends. They analyze clicks, taps, and search queries to understand how users interact with the product.
This data becomes the fuel for innovation, helping PMs prioritize features and tailor the experience to evolving user preferences.
The Future is Now 🚢
PMs don't just react to user behavior; they anticipate it. By keeping a close eye on industry trends and competitor innovations, they stay ahead of the curve.
This allows them to introduce features that users might not even know they need yet, but will ultimately enhance their experience.
The A/B Testing Arena 🧪
PMs are champions of experimentation. They leverage A/B testing to compare different versions of features and see which ones resonate best with users.
This constant testing ensures the product continues to evolve and cater to the ever-changing needs of its audience.
PMs of Mature Products v/s PMs New Products ⚖️
Focus 🎯
New Products
PMs for new products are laser-focused on validation and market fit. They gather user feedback, iterate rapidly based on learnings, and constantly test hypotheses to ensure the product solves a real problem for the target audience.
Their success hinges on finding product-market fit and achieving early user adoption.
Mature Products
PMs for established products shift their focus to retention, engagement, and growth. User acquisition is less of a concern, but keeping existing users happy and finding ways to increase their usage becomes paramount.
Their success is measured by metrics like user retention rates, feature adoption, and identifying new revenue streams.
Challenges 🏋️
New Products
PMs of new products face the challenge of uncertainty. They need to validate assumptions about the market, user needs, and product features with limited data.
Dealing with unknowns and making crucial decisions with incomplete information is a core aspect of their role.
Mature Products
PMs for mature products grapple with the challenge of complacency. Keeping users engaged and innovating within an established product ecosystem requires them to think creatively and identify new value propositions.
They need to avoid stagnation and ensure the product continues to adapt to evolving user needs and market trends.
Skillsets 💪
New Products
PMs for new products excel at user research, rapid prototyping, and data analysis.
They need to be comfortable with ambiguity, possess strong communication skills to gather user feedback, and be adaptable to changing courses based on learnings.
Mature Products
PMs for mature products thrive on data-driven decision-making, strategic planning, and customer experience optimization.
They need to be analytical, skilled at interpreting user data, and adept at identifying new opportunities for growth within an existing user base.
That’s all for today! Hope that was helpful 😇.
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Cya!
Aneesha❤️
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